In the late 1990s, Edd Burleson, President of Central Marketing, played a pivotal role in introducing automated retread technology from Europe to the North American market, helping to advance efficiency and modernization across the industry.

In an excerpt from the October 2019 edition of Modern Tire Dealer, Kevin Rohlwing, Senior Vice President of Training for the Tire Industry Association, interviews Burleson to gain his perspective on the equipment innovations that have transformed the retreading industry, as well as his insights into areas poised for future development and technological advancement. Burleson’s commentary appears beginning at the bottom of page 50.