In 2013, Robert Spence authored a company profile on Central Marketing and conducted an interview with Central Marketing’s President, Edd Burleson, to discuss the organization’s strategic direction and future.

Featured as part of the “Innovation Leads to Automation” series, the article underscores Central Marketing’s role as a service-focused supplier within the retreading industry, highlighting its network of six traveling technicians, availability of spare parts and retreading equipment for same-day shipment, and dedicated in-house phone technicians providing responsive customer support.

The article concludes by spotlighting Central Marketing’s proprietary software, CLEM—an acronym for Call, Log, Equipment, and Maintenance. This purpose-built CRM platform is designed to address the specific operational and customer management needs of the tire retreading industry.